Akemiya Kiki (朱宮 キキ) was a female Japanese Virtual YouTuber, who retired due to not reaching a targeted number of subscribers. In late October 2018, a Twitter post stated that she would cease her activities if she did not reach 10,000 YouTube subscribers. At that point she had around 1000 subscribers, and her producers were not undertaking collaborations, advertising or other powerful methods to attempt to quickly gain subscribers. Other VTubers such as Asano Ruri attempted to help. On 7 November 2018, a post and video stated that her project was ending, but that the YouTube and Twitter accounts would be left as-is. She extensively thanked her viewers and fans for their support, and asked them to support other performers and people who are working towards their dreams.

YouTube
YouTube is an American video-sharing website. YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program.