Magical Doll is a group of female Japanese Virtual YouTubers that created their channel on 17 January 2018 and started activities on March 8, 2018. They are small animated dolls/figurines named Miyabi Matsuri and Miyabi Yukiha. On 13 June 2018, a new doll named Miyabi Sakura was added. The final lineup was formed with the addition of Miyabi Kureha on 14 July 2018 and Miyabi Ichika on 24 August 2018 respectively. Unlike the rest of the Virtual YouTubers, Magical Doll joined the Japanese multi-channel network UUUM on July 25 2018. UUUM is an agency dedicated to promote conventional YouTubers (with no avatars whatsoever) and the Magical Doll are the first Virtual YouTubers to be endorsed by them and not by an exclusive VTuber agency. On 28 February 2019, the members of Magical Doll announced a hiatus on their vtuber activities, along with a farewell stream on YouTube the same day. The Magical Doll are tiny figurines that live in a Antique Shop who can move and talk thanks to Magic. Each one costs 198,000 JPY (around US $1807) and can stand on the palm of a hand. They are devoted to make happy their owner or Master.

YouTube
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